Juggalo refers to the subculture of fans of Insane Clown Posse and other hip-hop groups on Psychopathic Records. Violent J, one half of the duo Insane Clown Posse, coined the word during a concert in 1994 when he referred to the audience as “Juggalos.” Identified more by its image than its sound, the Juggalo music style includes fans and bands that wear scary clown face paint, communicate with gang signs, and listen to violent hip-hop. Since 2000, Psychopathic Records has sponsored The Gathering of The Juggalos, a four-day event in which groups on the label perform hard-core hip-hop and fans watch wrestling matches.
The aggression and violence in Juggalo lyrics has expanded into real life. Some juggalos have made the news with their criminal activity such as robbery, assault, selling drugs, and even murder. Although the Juggalo subculture contains nonviolent members, the FBI controversially officially classifies Juggalos as aloosely organized hybrid gang.